Essay on Advertising
In the following
paragraphs, I will summarise and evaluate two texts related to
advertising. While both authors address its evolution in the digital
era, one focuses on the excitement of the business while the other
criticises it.
On the one hand, outdoor advertising has always been the means to reach
potential consumers. With the evolution of technology, digital media
has taken over and made advertising an affordable opportunity to call
potential customers’ attention, entertain them, and keep them informed. Huge digital plasma screens and billboards are now the key
element for advertisers to creatively persuade customers in a lively
brightening environment.
On the other hand,
what was seen as harmless outdoor publicity in the past, is now
considered overwhelming as a result of the digitalization of
advertising. Too many So much digital advertising pollutes the
environment causing disturbance on people who don’t even want to be
bombarded with such brightness and distracting media.
From my perspective,
digital advertising is proof of change, evolution, and liveliness.
Technology is a characteristic of the XXI century we just can’t
live without. Not taking advantage of it would represent being stuck
in time, not willing to keep up with the new advantages of the media and remaining dull.
To conclude, digital
advertising is something we need to learn to live with. We just can’t
stop evolution from taking place, simply because it’s human nature. Otherwise, we would still be living in caves.
240 words
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