CPE Essay Sample on Advertising

The following text was submitted by Victor L.C.

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The main topic discussed in both paragraphs is outdoor advertising and how it interacts with people. While the first one text embraces this form of publicity and its applications with the growth of technology, the second one criticizes its invasiveness. (American spelling)

On one hand On the one hand, "the excitement of advertising" describes how the purpose of this marketing technique, which is involvement and getting into the customer’s mind, allows it to be really prolific.(Check grammar) Nonetheless, with the rapid growth of technology, companies must hurry themselves to use them for their own good in order to keep up to date and be displayed widely. Innovations like these are opening a world of opportunities for companies due to their low costs and high rates of interaction with the public.

Meanwhile, On the other hand, "Advertising: a desirable business", For one thing, remarks how the situation has gone from billboards and unharmful campaigns that could be easily ignored to a whole new level of surreptitious publicity that keeps barraging potential customers with truckloads of products that have been just launched into the market and become the talk of town which is found excessive and not even practical.(Sentence is too long: punctuation) For another thing Furthermore people find outrageous that companies target people whose self-control is almost non-existent (Who do you mean? Children? Sounds rather rude) and therefore accuse businesses of malpractice.

On the whole, marketing is a necessary and effective technique which allows an increase in revenues but whose which impacts are usually belittled and might make people feel devoid of their privacy. Cookies are a clear example of this, personally designed advertisements based on what your searches on the internet are, suggest that maybe we have gone too far in terms of creating a feeling that we are constantly being tracked by companies. (Why mention cookies at the last minute? Conclusion should be about what you already mentioned)